Developing a pitch is more than coming up with a great idea for a media product and shopping it around to investors. It involves ideation, key feature identification and testing, market research, design and branding work, redesign, and pitch performance practice. Within the Sri Lankan start-up ecosystem, we have multiple start-ups at various stages of development: In each unique case, these start-ups would have something different to pitch. While the content of each start-up may vary, the art of pitching remains the same.
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